Iraq on the Global Investment Map
Iraq’s market is undergoing rapid transformations that reflect the vitality of its economy and its growing ability to attract international investments across diverse sectors. In this issue of Iraq Business Update, we highlight a new wave of expansions led by prominent global companies, underscoring rising confidence in Iraq’s growth potential.
In a strategic move, Turkey has announced its intention to boost investments in Iraq through major infrastructure and energy projects, while global tech giant SAP has opened a new office in Baghdad to accelerate digital transformation and deliver AI and cloud-based solutions.
Meanwhile, distinguished firms such as Netleez, Rolls-Royce, and B&B Italia have entered the Iraqi market, each within their domain—ranging from cutting-edge technology to luxury and design—reflecting the diverse global interest in Iraq’s evolving economy. Additionally, China’s Sinoma signed a $240 million deal to build a modern cement plant in Al-Muthanna, reinforcing China’s role in Iraq’s reconstruction efforts.
Taken together, these developments reveal a promising and dynamic investment environment, reaffirming Iraq’s readiness to welcome major international players seeking real opportunities in a region rich with potential and accelerating growth. — Editor, Iraq Business Update
Quick look
Turkey Aims to Increase Its Investments in Iraq
Turkey is seeking to expand its investments in Iraq through ongoing and future projects in energy, housing, transportation, and water infrastructure. Turkish Trade Minister Ömer Bolat discussed strengthening economic ties with his Iraqi counterpart, highlighting interest in major initiatives like the Development Road Project.
Turkish firms have already completed 1,130 projects worth $35.3 billion. Both countries are working to remove trade barriers, with a joint economic meeting planned in Baghdad later this year.
SAP, the Global Technology Leader, Expands Its Digital Investments in Iraq
SAP, the world’s leading enterprise software company, has opened a new office in Iraq as part of its strategy to accelerate digital transformation and support economic growth in the country.
The company is deploying advanced technologies—including artificial intelligence, cloud computing, and data analytics—alongside its Young Professionals Program and digital learning platforms to help Iraqi institutions enhance operational efficiency and sustainable governance.
Global Digital Consultancy “Netleez” Expands into Iraqi Market
Netleez, a global digital and creative consultancy firm, has announced the expansion of its operations into the Iraqi market—a move that reflects growing international confidence in Iraq’s economic potential.
The company aims to support both local and international businesses by offering specialized solutions in strategic communication, brand development, and market analysis, enabling clients to make informed decisions and engage more effectively with their audiences.
Rolls-Royce Establishes Its Presence in Iraq for the First Time
In a landmark move, Rolls-Royce Motor Cars has officially entered the Iraqi market with the appointment of Al-Uroush Automotive as its exclusive distributor—marking the brand’s first-ever presence in the country since its founding in 1906.
The first Rolls-Royce showroom in Iraq is set to open in Erbil in early 2026, designed to reflect the brand’s modern luxury identity and enhanced with cutting-edge digital technologies.
This bold expansion reflects the rising demand for luxury in Iraq and reinforces Rolls-Royce’s commitment to serving discerning clients in emerging markets.
B&B Italia Opens New Showroom in Baghdad
B&B Italia continues its international growth with the launch of a sophisticated new monobrand showroom in Baghdad, Iraq, in collaboration with Hamandi Interiors.
This new opening reflects a mutual commitment to excellence, craftsmanship, and cutting-edge design, marking a significant milestone in bringing contemporary Italian luxury to the heart of Iraq.
Sinoma to Build $240M Cement Plant in Iraq
China’s Sinoma Overseas Development has signed a $240 million agreement with Iraq’s IVI Holding to construct a modern cement plant in Al-Muthanna Province. The 6,000 TPD facility aims to boost local cement production, support infrastructure projects, and generate hundreds of jobs.
This partnership highlights China’s expanding role in Iraq’s reconstruction, with strong backing from local partner IVI Holding.
Modon Partners with Turkish D&G to Advance Buruj Project in Iraq
Modon Real Estate Development, a subsidiary of Al Handal International Group, has awarded a major contract to leading Turkish construction firm D&G to execute Phase Five of the landmark Buruj Residential Project near Baghdad International Airport. This partnership reflects Modon’s pivotal role in shaping Iraq’s modern urban landscape.
The Buruj development includes over 5,000 residential units across 31 towers, and integrates hotels, retail spaces, medical and religious facilities, and a broad range of residential services—underscoring Modon’s commitment to delivering large-scale, high-quality projects that support Iraq’s ongoing urban and real estate transformation.
